Curtis Stone spices up Coles mince range with international flavours

Celebrity chef Curtis Stone has put a new spin on mince for supermarket giant Coles, with the launch of Coles Cooked by Curtis Mince range on Tuesday.

The Coles Fresh Food ambassador said the Cooked by Curtis Mince range seasoning is “ground into the mince rather than simply applied over the top”. Curtis said it adds more flavour into the meat, especially when fried.

“When you’re cooking, you want the kids to smell it and be excited about what’s for dinner. The idea with this range is that because the spices are ground into the mince, as soon as it hits the pan the spices start to toast – so within 60 seconds you can smell how beautiful it is,” said Curtis.

Stone added seasonings, herbs and spices for the mince meat using international flavours including Chinese, Italian, Mexican or Thai.
Coles Cooked by Curtis Mince range are added to easy meals and mixed with other ingredients for a convenient at home option.

Dinner Diaries surveyed Coles customers monthly and found that out of approximately 2.25 million Australians who eat dinner at home ona given night, 1.26 million are eating Italian; 450,000 opt for Chinese; 270,000 choose Mexican and 270,000 Thai.

Coles is hoping the new range will tempt consumers away from local takeaways, with “great-value meals at home in less time than you would expect to have them delivered”.

Coles Cooked by Curtis Mince range is free from artificial colours and flavours and is available for A$7.50 at Coles supermarkets and Coles Online.

Comments

9 comments

  1. charlene posted on July 6, 2019

    tried the thai mince tonight, followed the suggested recipe exactly , no fans in our house, the feedback was bland, not like nay Thai dish they have tasted. An expensive dinner mistake reply

  2. Janet Mallalue posted on July 7, 2019

    Cooked your Thai meatballs for all the family today, massive hit definitely on the faves recipe list. So easy to make Curtis thank you. reply

  3. E posted on July 10, 2019

    I felt sick after eating the Mexican beef mince.The amount of grease that oozed out of this mince during cooking was disgusting.The meat is cheap and nasty,grisly and tastes of fat.The seasoning does nothing to improve this,and is disappointing to say the least.Coles,and Curtis Stone,you should be ashamed of this product. reply

  4. Raquel V posted on July 11, 2019

    We ate the Mexican mince tonight. What a let down !! Super oily and terrible tasting meat. Our plate was full of fat and we both felt sick. I decided not to finish my meal.. Will not be purchasing again reply

  5. Rayza posted on July 12, 2019

    Hi. Had the Italian one mich tonight. Holy moly. Too much herb. Way to overpowering. reply

  6. Paula posted on July 20, 2019

    Penang Thai meatballs were delicious reply

  7. Mabel Buckman posted on July 25, 2019

    Tried the Mexican mince. It was greasy because the meat was cheap and made inedible by the inclusion of too much cumin. In fact, cumin was all we could taste, no hint of chilli, yet the recipe suggested the mince could be used to make chilli, or any of the other spices on the label. An expensive mistake which we will not repeat. Not what we expected from a chef of Curtis Stone's reputation. Very disappointing, will not be trying any of the other flavours either. reply

  8. chris posted on July 25, 2019

    I thought the chinese pork mince was quite nice. Flavours were good and not fatty at all. Chris reply

  9. Phil posted on August 3, 2019

    Have now tried all 3 styles......wife has stuck religiously to the recipe....I have lived a big chunk of my life overseas...reminds me of a lot of home cooking....all great, definitely on our shopping lists...we thought that they were very tasty and moorish reply

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