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Amatil seals distribution deal with Made

Coca-Cola Amatil has secured a new distribution deal with Made Group which will see the company’s protein smoothies and cold pressed juices stocked at around 50,000 convenience stores, restaurants and cafes around Australia.

Made Group is known for leading Australian beverage brands including Cocobella, Rokeby Farms, Impressed and the company’s first brand, NutrientWater, which was launched in 2005.

In October last year, Coca-Cola purchased a 45 per cent minority stake in Made Group in a joint acquisition with Coca-Cola Amatil.

The new deal will see the distribution of Rokeby Farms Whole Protein Smoothies and the Impressed Juice range to a wider audience.

CCA managing director Australian Beverages, Peter West said in a statement on Monday that there are growth opportunities within the Made company planned for this year.

“The distribution of Rokeby Farms Whole Protein Smoothies and the Impressed Juice range will give us an opportunity to distribute the products to more customers, faster,” said West.

West said Amatil will expand its chilled distribution capacity in 2019 to tap into the consumer’s interests in the drinks category. He said the latest venture paves way for Australians to have access to more high quality dairy and juice in the supermarket.

“There is a continuing market trend toward healthier choices in beverages. We’ve heard the message on consumer wellbeing, and we’re delivering with a broader range of options. We’re all about providing beverage choices for any occasion and I’m delighted that we are able to offer Made’s excellent products,” West said.

Matt Dennis, co-founder of Made Group said the business is excited to have two of its key brands distributed through Amatil’s expansive network.

“It coincides with the opening of our new manufacturing facility in Melbourne which will allow the Made Group to continue to grow momentum in delivering more products to Australian consumers,” Dennis said.

Made products will be manufactured at the new facility in Dandenong, Victoria.

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