Australian drinks company Lion has opened the first Little Creatures venue and microbrewery in the US.
Located in San Francisco’s Mission Bay, the new microbrewery has 36 taps with beers brewed exclusively on site, alongside the popular beer range imported from Australia.
Little Creatures Mission Bay will capitalise on a growing sporting presence in the area, as it is located near Oracle Park, home of the San Francisco Giants baseball team and near the soon to open Chase Center, home of the basketball team Golden State Warriors.
The new micro-brewery offers fresh beer from “tank to tap” on display for patrons, with bright beer tanks connected to the beer founts.
“San Francisco has an array of great craft brewers and passionate beer consumers so it’s the perfect launch pad for introducing Little Creatures to the US,” Luke Higgins, Lion’s commercial operations director, said.
Higgins said the craft beer market in the US is a good market to be in as it’s showing signs of a very positive future. Craft beer sales were up 4 per cent in volume in 2018 and retail sales up 7 per cent for the year to $27.6 billion.
“We’re looking forward to seeing Little Creatures Mission Bay become part of the craft beer community on the west coast of the US and we’re excited to see it already creating a buzz. The new venue will be all about introducing the famous Little Creatures beers and hospitality to a new part of the world and ensure the locals over here enjoy it as much as we know the Little Creatures global community does.”
Little Creatures has venues in several international markets including London, Hong Kong, Singapore and Auckland, and has also partnered with venues in Beijing, Shanghai and Taipei.