Personal care brand Dove is launching a range of baby care products in Australia this week.
The Baby Dove range by Unilever includes a body wash, lotion, wipes and shampoo, all aimed at restoring moisture and nutrients to infant skin.
The products are sulfate and paraben free and are dermatologically and pediatrically tested.
As part of the launch, Dove is encouraging parents to trust their own judgment when it comes to parenting and avoid comparing themselves to others on social media.
The campaign encourages new parents to share their honest approach to these experiences to broaden the view of motherhood and fatherhood.
The Baby Dove range is available at Woolworths supermarkets nationwide.