PopBox has secured nationwide distribution for its Caramel Crunch microwave popcorn product in Coles supermarkets across Australia.
The rollout broadens the brand’s retail presence, adding to its existing availability at Woolworths.
Packaged in a pop-and-serve box design, the company says the product uses Australian-grown corn, with a formulation that excludes palm oil, gluten, and dairy.
In addition, the product is GMO-free, vegan-friendly, and packaged in recyclable materials and retails at a recommended retail price of $4.
PopBox CEO Mark Adamson said the product’s expansion into Coles represents a significant milestone for the Toowoomba-founded company. He noted that the brand was established to offer an alternative microwave popcorn format.
“We created PopBox to make microwave popcorn more fun, convenient and, most importantly, delicious, and Caramel Crunch is a great example of that,” said Adamson.
PopBox Caramel Crunch is available now at Coles and Woolworths nationwide.
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