Woolworths is launching a new fundraising drive this weekend to support Australian communities battling the severe drought conditions.
The retailer is teaming up with The Salvation Army, Rural Aid, Foodbank and Lifeline to launch S.T.A.N.D (Support Through Australian Natural Disasters) Drought Action Appeal.
The supermarket giant is using its latest collectables campaign, Discovery Garden, as a way to get customers involved, with the sale of a limited edition $2 sunflower seed kit, sourced from local Australian farmers in NSW, to support the appeal.
Funds raised from the sale of the kits will go directly to S.T.A.N.D and Woolworths will match every dollar that they raise.
Customers also have the option of donating at the register or when completing their online shop.
The appeal is aimed at helping drought stricken communities with financial support for households expenses, stock feed for farmers and provide counsellors in regional areas to help deal with the mental toll it is taking.
“Woolworths are in the heart of every community, including drought-impacted regions. Every day we hear about the worsening situation in these regions from our local team members and we want to do more to support those impacted by drought,” Woolworths Supermarkets managing director, Claire Peters said on Thursday.
“This year our Appeal will provide support to our partners The Salvation Army, Rural Aid, Foodbank and Lifeline. They all play a vital role in helping alleviate the pressure of the drought, not only at the farm gate, but across the wider communities in which those farms operate.”
Last year the retailer’s financial support and customer donations raised millions of dollars for farmers in drought impacted regions.
“Food insecurity in Australia is already at an all time high and unfortunately it is only further exacerbated by the drought,” Foodbank CEO, Briana Casey said.
“We’re determined to do all we can to end hunger, ensuring no Aussie child, family or individual is left with the uncertainty and stress of sourcing their next meal. Money raised as part of this Appeal will help us continue this work in regional areas.”
The appeal kicks off at stores nationwide this weekend with a limit of three sunflower seed kits per customer.