Just five weeks after Woolworths introduced shoppers to Lion King Ooshies, the supermarket giant is looking towards the next collectables campaign to draw more shoppers to its stores, this time with sustainability high on the agenda.
The retailer has ditched plastic toys in favour of little plants, with
Discovery Garden, an environmentally-friendly collectables campaign due to launch next month.
The supermarket said on Monday that the new campaign is designed to encourage shoppers to grow their own fresh food. Consumers will have the option to collect seedlings when they spend a certain amount at the supermarket.
“Woolworths is excited to confirm that we will be launching Woolworths Discovery Garden in September, a new collectable designed to give Australians of all ages the opportunity to grow their very own fresh food,” a spokesperson for Woolworths said on Monday.
The green campaign is based on the internationally successful ‘Little Garden’, rolled out in New Zealand’s New World supermarket and Checkers stores in South Africa.
“We are excited to give Australians the opportunity to engage in the program and look forward to sharing more details of what customers can expect closer to the launch date.”
Woolworths has been mindful of its environmental responsibilities with collectables campaign, after Coles copped a lot of flack from environmental groups during its first promotion for excess use of plastic, so soon after removing single-use plastic bags from its stores.
The retailer partnered with TerraCycle on its Ooshies campaign, allowing customers to return the toys for recycling into plastic pellets to be used to make outdoor products such as garden beds, decks, fences and benches.