Former Asahi boss joins Metro Food Co

Former CEO of Asahi Premium Beverages Asia Pacific, Greg Ellery, is joining Australian food manufacturer Metro Food Co as its chairman.

The company behind the Keep It Cleaner health food brand, launched less than two years ago and will benefit from Ellery’s 30-plus years in the consumer and fast-moving sector.

Ellery has held executive positions with high profile brands including Polaroid Corporation, Fosters Group and New Balance Athletics as well as five years as the chief executive role of Asahi Premium Beverages’ Asia Pacific division.

“Metro Food Co has been on an amazing growth journey since its launch less than two years ago. It is clear that consumers are placing greater emphasis on healthy lifestyles and eating well, and Metro Food is well-positioned to capitalise on that trend with its range of nutritious Keep It Cleaner products,” Ellery said on Thursday.

“I am looking forward to joining the company and bringing some of the insights I have gained from 30-plus years in executive roles within the consumer and fast-moving sector to help build Metro Food Co over the next phase of its growth.”

Metro Food Co CEO Tom Paton said the company is very excited to appoint welcome Greg as chairman of the board.

“Greg has an incredible background as a growth specialist in the
FMCG sector, and I’m confident that under his governance Metro Food Co and the Keep It Cleaner brand will continue to go from strength to strength,” he said.

Metro Food Co was founded in October 2017 by Stephanie Claire Smith, Laura Henshaw, Tom Paton and Jim de Fegely. The team combine health food with lifestyle and fitness advice for the needs of millennials and their kids, offering a range of baby food and nutritional products as part of the 80+ product range.

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