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Get crafty: How craft breweries can compete with ‘Big Beer’

AB InBev’s sale of Carlton & United Breweries to Japanese giant, Asahi, for $16 billion has reignited concerns over the number of independent breweries being taken over by big corporations and smaller brewers being muscled out of the game. It’s a familiar scene after independent brewers are bought out by big beer corporations: hopped-up drinkers will suggest that the recipe will be changed in favour of maximising value and cutting costs. Whereas the companies involved will pledge to keep
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