FMCG giant Reckitt Benckiser (RB) will donate A$1 million worth of disinfectant products such as Glen 20, Pine O Cleen and Dettol to Meals on Wheels Australia (MOWA) over the next eight months.
The food service, which provides 14.8 million meals per year to the elderly community in Australia, has reported an increased demand for cleaning products from members since the COVID-19 outbreak.
RB said it will distribute the disinfectants to Meals on Wheels clients and volunteers starting in NSW in the coming weeks as part of a corporate partnership with the charity.
“In the current climate, hygiene has never been more important. As a leader in this space, we are dedicated to supporting all Australians, though we are cognisant that our nation’s most vulnerable – the elderly – may be struggling to get their hands on our products, particularly those who are currently self-isolating with limited support systems in place. We want to do what we can to help them get through this,” Jérôme Lemaire, general manager at RB Hygiene ANZ, said.
The Glen 20 brand has also launched a new national TV campaign in partnership with MOWA, to help raise funds for the charity.
In the TVC, Glen 20 highlights the importance of the service in a time of crisis.
Arnaud Sudre, marketing director at RB Hygiene ANZ, said the business is passionate about developing “meaningful, purpose-led partnerships”.
“When ideating different ways our business could make a positive contribution to the community most vulnerable in this pandemic – the elderly – the synergies between Glen 20 and Meals on Wheels became very clear,” Sudre said.
“As one of the country’s leading disinfecting brands, Glen 20 has been helping protect Aussies for generations, and so too has Meals on Wheels. While the means by which we achieve this may differ, we are motivated by a common goal and we are excited to partner with the Meals on Wheels team and do our bit to support them during this unprecedented period.”