In a climate of anxiety and changing consumer behaviour, the smart retailers and brands are rapidly rethinking their manufacturing, instore and online strategies, as Australian consumers clamour for brands and retailers that deliver on trust and hygiene. Amid travel bans, stockpiling of FMCG basics plus a rapidly growing local anxiety in light of the COVID-19 pandemic, brands and retailers are grappling with the new reality of panic buying and germ phobia. At a manufacturing level, brands
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