Coconut water brand Raw C has partnered with Pistachio Papi to launch a limited-edition collaboration, Pure Coconut Water infused with Natural Pistachio and White Chocolate.
The collaboration, branded under the campaign Sip The Spread, will be available nationally at Woolworths, marking Pistachio Papi’s first entry into the beverage category.
“Partnering with Pistachio Papi felt like the perfect next step for us,” said Scott Mendelsohn, founder of Raw C.
“We’ve always believed in real ingredients, natural flavours, and creating products our community genuinely loves – and this collaboration delivers on all fronts while bringing something completely fresh to the market.”
The product contains no artificial ingredients or preservatives, in line with Raw C’s clean-label promise. It is expected to appeal to a younger demographic seeking both novelty and better-for-you options in the beverage aisle.
“We’ve always wanted to evolve Papi into a drinkable product, and with coconut water surging in popularity, teaming up with Raw C was the perfect fit. Together we’ve created a refreshing, natural drink that leaves you wanting more – a first of its kind,” added Mark Abdelmalik, founder of Pistachio Papi.
