As gyms shut down during the Coronavirus outbreak, protein water company BODIE’Z found a way to survive the volatile business climate. While the functional beverage range was innovative, branding was letting it down. The company collaborated with the consumer branding agency, Our Revolution, to rebrand the protein water business. BODIE’Z founder Bodie Lazar said after rebranding, it saw sales soar by 90 per cent across supermarket giant Woolworths and Australian pharmacy Chemist Wareho
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