Australian health company That Hippie Co. has unveiled a new packaging design for its vegan and organic product range.
Its Apple Cider Vinegar, Apple Cider Vinegar Tonic and Collagen Booster & Prebiotics bottles have a new look for consumers created by the design company, Our Revolution.
“The lava lamp was symbolic for visually representing gut health. The so, slow moving shapes provided a visual language that spoke to the product, benefit and brand,” said Andrew Doenicke, director at That Hippie Co.. “We are delighted with the new look for That Hippie Co. The packaging design is a reflection of our brand. Our Revolution understood our brand vision and is helping us to fulfill our ambition by seeing the right foundation for future growth.”
“That Hippie Co has a distinctive tone-of-voice that needed to be reflected with equally distinctive packaging design. We explored the world of a ‘hippie’ and sought to combine the aesthetics of their environment with the meaning of taking care of your gut health,” Jen Doran, creative director at Our Revolution, said.
That Hippie Co. is sold nationally across Australia at health food stores.