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High and dry: the rise of low and no alcohol beverages

Kyle Skene, general manager, Giesen Wines The low and no alcohol category is booming, with alcohol giants grappling to meet the needs of consumers looking for lighter and healthier options. Heineken, Diageo, The Clean Vic and Giesen Wines are among those who have taken note and are brewing products to cater to this demand. According to IRI’s Moderation & Abstention Report, in Australia the liquor abstention rate is now at 20 to 23 per cent of the adult population. It is set to rise for a l
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