Australian distillery Never Never has launched its national-sized packaging format of 700ml bottles across the brand’s core liquor range, following its acquisition by Asahi Beverages last year.
As part of delivering the brand’s national presence, the company has transitioned from the original 500ml bottles to 700ml bottles for its core products – Triple Juniper, Ginache, and Oyster Shell Gin.
The company states that the packaging transition will enhance the company’s production efficiency while offering a more competitive price-to-volume ratio.
“Now we’re in national retailers and some of the best bars in the world. This new bottle and label allow the outside to shine just as brightly as the spirit inside,” said Sean Baxter, co-founder and brand director of Never Never.
The new packaging of 700ml bottles is now available nationwide, with the full product range expected to transition later this year.
“This refresh represents that opportunity – it helps us turn up on shelves all around the country in a more colourful and memorable way,” said Baxter.
