Shelf life: TOM Organic, Grants of Australia bring sustainable products to market
This week’s product innovations include a selection of earth-friendly personal care and cleaning products and a low calorie energy drink. Read on for Inside FMCG’s roundup of the latest industry product news.
Grants of Australia rolls out sustainable oral care products
Oral care brand Grants of Australia has rolled out with two new natural products, Fresh Mint with Fluoride toothpaste and Bamboo Toothbrush with Charcoal Infused Bristles. General manager Tammy Seligmann said that the brands range of toothpastes, eco-friendly toothbrushes and mouthwash is always evolving to meet the needs of those who prefer organic products.
“Grants of Australia has always advocated for choice and we pride ourselves on producing quality oral-care products that people can trust. We believe our new certified vegan Fresh Mint with Fluoride is perfect for anyone beginning their ‘natural’ oral care journey who still wants a toothpaste with fluoride, but without all the other chemicals found in conventional toothpastes such as SLS, parabens, preservatives. Of course, our existing toothpastes remain as is for those who still prefer a fluoride-free variety,” she said.
The Bamboo Toothbrush is made with biodegradable bamboo and sealed in a corn starch wrapper and recyclable box. The Fresh Mint with Fluoride toothpaste is available exclusively at Woolworths, while the Bamboo Toothbrush with Charcoal Infused Bristles is sold at Coles.
TOM Organic brings reusable period product to supermarkets
Aussie brand TOM Organic has expanded its range to include reusable products, including period underwear and a period cup, which is made from medical grade silicone. The TOM Organic Period Cup can be used for up to five years and its carrier case is made from recyclable green plastic.
“We’re passionate about driving a business that moves us closer towards better health and environmental outcomes and our new reusables range is the epitome of our overall business philosophy,” said TOM Organic founder, Aimee Marks.
“We are always mindful of everything we create, and I am thrilled the market is demanding a product that is so beneficial to both our health and the planet. Our reusable range also continues to open up conversations about our period, which ultimately helps to normalise
period and menstrual health.”
The TOM Organic Period Brief is available online and in local Coles Supermarket. The Period Cup is available online, Coles and Chemist Warehouse, both in store and online.
Kings Cross Distillery launches Dry Gin
Kings Cross Distillery has brewed the new KXG Australian Classic Dry Gin and has announced a new bar for Sydney’s Kings Cross, which is set to open in spring 2020. The new gin was inspired by a 1930s recipe that distiller and spirit architect Odelia Potts concocted using a single shot method and vapour distillation.
“We are so thrilled to finally be able to open the venue completely and share our gin creations with the world, following a challenging time for the hospitality industry in Australia. The colourful and rich history of Sydney’s Kings Cross and its Sydney surrounds, are the inspiration behind our vapour infused gins. We can’t wait to welcome customers to join us in our journey of discovery, as we make history too,” said distiller and spirit architect at KXD, Odelia Potts.
KXG Australian Classic Dry Gin is sold through the company’s website.
28 BLACK launches zero calorie variant
Drinks brand 28 BLACK has launched a new zero calorie taurine free energy drink, Absolute Zero Guava-Passion Fruit. Chrish Graebner, general manager of Level Beverages said that the the latest drink comes after its German partners expanded into the “Zero” segment.
“In order to fully exploit the market’s shift towards low sugar and less synthetic products, it was important to us to expand our range with a product that meets the consumer demand for a calorie-free energy drink without sacrificing taste. With Absolute Zero Guava-Passion Fruit, we believe we have succeeded in every way: full energy, intense taste, and completely without sugar and calories,” said Graebner.
The product is sold at Caltex stores.
A Change in cleaning products
Cleaning brand Change has introduced concentrated cleaning tablets that can be dissolved in warm water and added to refillable spray bottles. The range include a multi-purpose, glass, water bottle and washing machine cleaner.
“Single-use plastic is slowly suffocating our planet, with the average Australian using up to 13kg of plastic per year and only 12 per cent of that being recycled,” said CHANGE founder Simon Karlik.
The Change dissolvable tablet can create 300ml of cleaning solution and is sold in multi- packs of four or eight. The Multi-Purpose and Glass Cleaners are also available in a starter pack which includes a purpose-built, fully recyclable spray bottle and two tablets.