R U OK?: KitKat partners with suicide prevention charity
Nestle’s KitKat has partnered with Australian suicide prevention R U OK? to encourage Aussies to have a ‘Chit Chat’ with impact.
According to the company, the initiative is to support and inspire people to connect and help those who might be struggling. As part of the collaboration, KitKat will launch limited edition wrappers featuring R U OK?’s label and a tagline – A conversation could change a life.
“As a brand, KitKat is synonymous with taking a break; whether it’s at work or at home, long or short, it’s important to take some time out,” said Joyce Tan, head of marketing confectionery at Nestle.
“How that time is spent is also important, which is why we’re proud to partner with R U OK? and encourage people to use this time to have a meaningful chit-chat that could make a difference.”
“Making time for the people in your world can make a real difference and sharing a break is a great opportunity to pause, consider others, and start a meaningful conversation,” said Katherine Newton CEO at R U OK?.
“We hope as our ‘Chit-Chat Partner’, KitKat will be the catalyst for many important chats,” she said
The R U OK? four-finger KitKat will be available in major grocery stores by the end of this month and remain on sale for a limited period of time.