Australian wine brand The Hidden Sea has teamed with ReSea Project to launch a campaign to remove plastic bottles from the oceans.
The company said it is committed to removing 1 billion plastic bottles from the oceans by 2030. With each bottle of The Hidden Sea purchased, 10 plastic bottles will be removed from the ocean and recycled, according to the company. After purchasing, customers will receive a QR code which helps them to track the process.
“Having ReSea as our partner gives our consumers a really quantifiable message,” said Justin Moran, co-founder of The Hidden Sea.”We have searched for five years, and worked with loads of ocean-based charities to create a mission that people could buy into and believe in. The ReSea Project allowed us to do that.”
According to Moran, the brand rolled out a trial in Australia with gondolas in six retail stores and saw a three-fold uptake in sales.
“I think we have an obligation not only to ourselves, but also to our customers, that whatever claim we make with our wine, we can 100 per cent back it up with our actions,” he said.
The Hidden Sea range consists of three varietals – Chardonnay, Rose and Shiraz. The range is available on the brand’s website at $18 for a bottle.