Woolworths has introduced recyclable paper meat trays as part of its sustainability drive, including a focus on reducing plastics.
According to the company, the new meat tray has 75-per-cent less plastic than previous meat packaging, which equals a 2.2-tonne reduction in plastic use annually.
Besides paper packaging, the film covering and lining the trays can also be recycled through the REDcycle bins located at every Woolworths store after being rinsed and dried.
During the first phase of the plan, Woolworths will use recyclable trays for its Specially Selected and Grass Fed beef ranges before introducing it for all of its Own Brand red-meat trays.
“We know sustainable packaging is important to our customers and we’re pleased to begin our transition to recyclable meat trays, starting with our Specially Selected and Grass Fed beef ranges,” said Adrian Cullen, head of sustainability at Woolworths.
“Our dedicated sustainability specialists will continue to explore new opportunities to increase the recyclability of our packaging as part of our broader commitment to help build a circular economy, where waste is treated as a resource,” he said.
The company’s sustainable packaging program has already led to 1320 tonnes of plastic being removed from in-store bakeries and produce departments during the past two years.