Family-owned soft-drink startup wins shelf space in Coles, Woolies - Inside FMCG

Family-owned soft-drink startup wins shelf space in Coles, Woolies

Family-owned Famous Soda has secured multi-million dollar deals with Coles and Woolworths, securing shelf space for its healthy alternative products.

The deals will allow Famous Soda to stock its product range, including slimline cans, across Coles and Woolworths stores.

Founded by mother and son Julie and Michael Pillon, Famous Soda aims to offer an alternative solution for people seeking healthier bubbly beverage options than traditional market-leading brands. The collaborated with creative designer Robbie Ellis, to develop the brand.

“We want people to think about what they drink. We set out to change the world a little bit for the better. Taste though, is still king,” said Julie Pillon. “No one wants to drink or eat something healthy if it’s not delicious.”

“We’ve just started our journey, we’re planning on being leaders in the ‘better-for-you space’, with more products that we look forward to sharing soon,” she added.

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