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Why a growing portfolio can negatively impact strategy and how to fix it

Streamlining a brand portfolio can be a challenge but it pays dividends.
The typical growth life cycle of a company is to succeed in one segment or part of the market, then as the capital increases the organisation is able to extend itself into other areas and then start acquiring/merging with other organisations. This can lead to a sprawling portfolio, complex supply chain lines and a diffusion of both strategy as well as the marketing budgets. Even when the economy is growing and the consumption is increasing, either of these points can cause concern for the execut
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