Free Subscription

  • Access daily briefings and unlimited news articles


Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Parents help design new Weet-Bix for little kids

Sanitarium Health Food Company has created a breakfast cereal Weet-Bix Little Kids Essentials for toddlers and preschoolers, aged one to five.

The company took two years to develop the new product in its Brisbane factory, seeking input from 1200 parents and reviews from 145 dieticians to help design the product.

“Parents know the first few years of their child’s life are crucial but it’s not always easy to get little kids to eat healthy foods, especially when they are tired, teething or fussy,” said Chris Cashman, accredited practising dietician and nutrition science manager at Sanitarium.

“In fact, 87 per cent of parents told us they just wanted healthy food for their child that they’ll be happy to eat and give them what they need – that was our challenge.”

Weet-Bix Little Kids Essentials is made from 97-per-cent Australian wholegrains (wheat, rye and sorghum), has high iron, low sugar and no added salt. Cashman said the cereal contains calcium, zinc and vitamin B6 that are good for children’s growth and development and is high in fibre. It has received a 5-star Health Star Rating.

Weet-Bix Little Kids Essentials is now available from supermarkets nationwide.

You have 3 free articles.