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Opinion: Is the pandemic pet boom sustainable?

It’s been a little more than two years since I last wrote about the premiumisation of pet food and supplies for Inside Retail. Since then, Covid lockdowns have taken place, and along with them came astronomical levels of pet adoption, particularly in the first half of 2020. 11.3 million Americans got a new pet during the pandemic, and nearly half of all British households that currently own a pet got at least one new animal. A late 2020 Japan Pet Food Association survey found a 15 per cent inc
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