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Norrelle Goldring

Norrelle Goldring has 20 years’ experience in retail, category, channel and customer strategy, planning, research and marketing, working in and with global retailers, manufacturers, research and consulting houses. Contact Norrelle on 0411 735 190 or email norrellegoldring@hotmail.com.

From the author

Social media: the next place to shop

Now is the time to ride the social commerce wave.

All the virtual rage: FMCG takes to the metaverse

As the metaverse nears the peak of the hype cycle, many brands and retailers have already found multiple ways to leverag...

Quick commerce accelerates grocery e-commerce

On-demand grocery delivery is growing at a rapid pace around the world and in Australia, but how sustainable is the grow...

Inside the evolution of the meal kit subscription industry

Food and beverage subscription boxes have taken off in the past few years, and look set to be a permanent feature of the...

The lockdown liquor trends that are here to stay

Liquor retailers have innovated in a variety of ways in the past 18 months to match consumer demand and keep their heads...

How Australia’s liquor industry has pivoted through Covid crisis

Liquor brands and retailers have innovated in a variety of ways in the past 18 months to match consumer demand and keep ...

Opinion: Is the pandemic pet boom sustainable?

Last year saw a rise in pandemic pets to keep people company in lockdown, but now that the initial boost has died down, ...

Spice up your life: Home cooking enters the spotlight

Thanks to lockdown, many people have discovered their inner chef, but now that working from home may be a permanent fixt...

A disrupted Christmas and quieter New Year – but what of 2021?

More than half of consumers surveyed expect this year's festive season will be different - typically, quieter.

No booze blues – the rise of non-alcoholic beverages

Low- or no-alcohol drinks are booming, especially among health-conscious millennials.

Is the variety store model sustainable?

Norrelle Goldring looks at the variance in global performance and execution of dollar and variety stores.

Cupcakes and donuts: no longer just kiosks in shopping malls

The explosion in popularity of dessert baked goods has led to some innovations in its retail channels.

Store review: Woolworths vs IGA

A review of new format supermarkets by Woolworths and IGA in Sydney’s CBD.

Why is online grocery only creeping up slowly?

Norrelle Goldring looks at the triggers and barriers for online vs physical store grocery shopping.

The rising shopping influence of third-party reviews

The increasing influence of strangers on consumers’ shopping journey.

Convenience stores vs small format supermarkets

Norrelle Goldring compares small format supermarkets to convenience stores and asks, what's the difference?

An Aldi experience

Norrelle Goldring shares her shopper experience after visiting one of Aldi’s new premium format stores.