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Diageo named top supplier in Australian Drinks Awards

This year’s Australian Drinks Awards winners have been revealed, with British alcohol company Diageo named as Supplier of the Year.

Diageo was also awarded the Category Management Award, marking the second year in a row in which it has received both gongs.

According to the organisers of the awards, Diageo had the highest ‘net favourable’ result from the combined, total retail/wholesale network across all the important aspects of business engagement this year.

“Suppliers who are recognised in these awards are those who have best helped their partners manage the fast-changing expectations of today, as well as helping them get ready for the evolving requirements to be successful tomorrow,” said John McLoughlin, CEO of Advantage Global.

Meanwhile, Australian Vintage won the Supply Chain Management Award, and Accolade Wines was awarded the Most Improved Supplier Award.

“Advantage tells us that feedback from retailers and wholesale partners shows an unprecedented level of trust in suppliers,” said Georgia Lennon, CEO of the Drinks Association.

“This has made these awards more competitive than ever. And an indication of which suppliers have engaged with their partners in the best way through these difficult, yet highly collaborative, times.”

All winners are determined via Advantage Australia’s survey of on- and off-premise retailers.

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