For start-ups, focusing on the “branding triangle” can build a path to long-term success in the marketplace. Start-ups by nature are heavily focused on developing and implementing their business ideas and getting the business off the ground. This means start-ups spend most of their energies, efforts and funds on their offerings, and less on the value and benefit of communications, brand building and relationship development with their key customer personas. Put simply, start-ups are mostly
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