Questioning cancel culture: is there a better way to fight racism?

In the months following the wave of social movements such as #BLM, a new trend has emerged where the public is increasingly gravitating towards a so-called “call out” and “cancel” culture. This is being driven predominantly by the “brand public” – those eager to create, promote and assign new values to a particular brand. Threatening to boycott a brand and switching to competitors isn’t linked to the quality of offerings any more. The “out of sync” brand and brand public valu