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Dr Abas Mirzaei

Dr Abas Mirzaei is a senior lecturer in the Department of Marketing at Macquarie Business School.

From the author

The three sides to the branding story

For start-ups, focusing on the “branding triangle” can build a path to long-term success in the marketplace.

Questioning cancel culture: is there a better way to fight racism?

No branding practices are immune from being called out in the new era of consumer focus.