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Yume project converts cereal waste into craft beer

Lion’s Malt Shovel Brewery is turning Kellogg’s cereal waste into a limited-edition IPA beer called ‘Our Green Beer’ in partnership with Yume.

The certified social enterprise, which uses innovative technology to prevent commercial food waste, has helped Malt Shovel sourced 500kg of cereal by-products as one of the base ingredients.

Brewer, Max Cook, said every stage of the brewing process is sustainable, starting with the brewery’s carbon-neutral accreditation with Climate Active, and use of renewable energy sources.

“We just wanted to do this beer in a way that was a little kinder to the planet,” Cook said.

Ingredients used in the products come from Gladfield, which is committed to environmental sustainability. Malt Shovel also uses concentrated hop products in the beer to reduce the bulk load of hops required to be refrigerated.

“But the real highlight is obviously the key ingredient – a half a tonne of Kellogg’s household name cereals sourced through Yume that otherwise would’ve gone to waste,” Cook added.

“Through this partnership, we have been able to provide a by-product from one of our cereal
Lines,” said Maggie Pillay, manufacturing director at Kellogg ANZ. “This kind of reuse of one product’s byproduct into other edible or drinkable products is the gold standard in terms of minimising food waste.”

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