Endeavour Group has rolled out a beer can-clip reuse and recycling program, becoming the first Australian retailer to initiate and develop a circular scheme for the material.
In partnership with Independent Brewers Association (IBA), East Coast Canning, Visy Recycling, and PakTek, the initiative encourages customers to dispose of their used can-clips in collection units located in select BWS and Dan Murphy’s stores where local independent breweries can pick up the collected can-clips for reuse.
Diarmaid O’Mordha, Endeavour Group quality and sustainability manager, said that many people do not realise that can-clips are made of sturdy materials that can be reused at least 50 times before being recycled and made into new clips.
“Can clips are a great option for a circular economy, but there have been no multi-state recycling options available for customers where they can return the clips so many end up in landfill, which is why we have initiated this industry-wide reuse and recycling scheme,” said O’Mordha
After brewers have reused the clip cans to the end of their lifespan, they are sent to Visy’s recycling facility, converted into HDPE resin (high-density polyethylene). The resin is then transported to PakTek, where the company breathes a second life into the material as beer can-clips (again).
“This is the first time an Australian retailer has launched a can clip recycling program, and we are very excited because with a robust recycling program in place, can clips are incredibly sustainable and a great option for a circular economy,” said Kylie Lethbridge, CEO at IBA.
“This new model reflects similar systems already in place in the US and Canada. It presents a great opportunity to manage and mitigate our impact on the environment as these clips will no longer end up in landfills,” she added.
IBA members interested in participating in the initiative are encouraged to reach out to the association, their Endeavour Group merchandise manager, or their local BWS or Dan Murphy’s.
Endeavour Group says they aim to roll out the recycling program in more stores later this year.
- NSW: Dan Murphy’s Alexandria, Dan Murphy’s Willoughby, Dan Murphy’s Leichhardt, Dan Murphy’s Manly Vale, BWS Marrickville, BWS Glebe, BWS Mascot.
- VIC: Dan Murphy’s Brunswick East, Dan Murphy’s Collingwood, Dan Murphy’s Prahran, BWS Richmond, BWS Brunswick, BWS Fitzroy.
- QLD: Dan Murphy’s Newstead, Dan Murphy’s Woolloongabba, BWS West End Boundary Street, BWS Nundah Village, BWS Ashgrove.