Food delivery firm DoorDash is eyeing big profits from its launch of alcohol delivery in Australia, Canada, and 20 US states.
DoorDash said customers, who are legally allowed to buy alcohol can toggle to the alcohol tab of its app to order drinks from restaurants, local retailers and convenience stores in markets that permit alcohol delivery.
The Australian DoorDash app already includes a liquor tab.
The addition of alcohol could drive a 30-per-cent surge in average order values of restaurants and grocers while boosting those of convenience stores by more than 50 per cent, the company said.
After soaring in popularity during pandemic-driven lockdowns, food-delivery platforms are looking to expand their businesses as communities exit Covid-related movement and dining restrictions.
Rival Uber earlier added alcohol delivery in North America after its US$1.1 billion purchase of Drizly. Uber has also teamed up with GoPuff, which delivers items such as food, alcohol and medicines in more than 650 US cities.
- Additional reporting from Reuters.