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Lion names new MD as James Brindley calls ‘last shout’

Lion Australia MD James Brindley has called ‘last shout’ after 27 years with the beverage company, 12 in his current role. 

David Smith

At the end of this year, he will be replaced at the helm by Australian David Smith, current MD for Southern Europe with Diageo.  

“David is a highly respected industry leader and already a familiar face to many of our Australian partners,” said Lion CEO Stuart Irvine. “He is committed to growing businesses through patient investment, enduring partnerships and motivating his teams to deliver outstanding outcomes for customers.”

Irvine praised Brindley for “outstanding leadership and commitment to Lion’s people, customers and communities” over the years. 

“James has delivered 10 years of above-target performance for Lion Australia, led the acquisitions of Boag’s and Little Creatures, Lion’s share in Four Pillars and most recently, the proposed acquisition of Fermentum Group.

James Brindley

“As always but over the past 18-months in particular, James has demonstrated true partnership through the most challenging period our industry has seen. I know that our customers will join me in thanking James for his support during this time.”

Lion also announced the appointment of Anubha Sahasrabuddhe to Lion’s Group leadership team as chief marketing officer. She has been with Lion since January as marketing, consumer and brand director and will now assume responsibility for marketing across Australia and New Zealand.

“This appointment is a wonderful endorsement of Anubha’s contribution since joining us at the beginning of the year and a clear demonstration of our commitment to elevate the needs of the consumer across our business,” said Irvine.

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