Cascade Brewery has replaced plastic shrink wrap packaging on its bottles with cardboard packaging as part of its transformation into a more sustainable business.
All six-pack bottles of beer were presented in new cardboard packs when leaving the brewery yesterday. By doing so, the company will save around half a million pieces of plastic from entering the environment each year, according to the company.
“We know some shrink wrap plastic enters the Tasmanian environment and has a damaging effect,” said Jesse Cartwright, manager of Cascade Brewery. “Tasmanians can now enjoy their favourite stubbies knowing they come in cardboard made from sustainably-sourced timber.
“But anyone worried the new packaging won’t safely hold their beers need not be. The cardboard is sturdy and its specially designed grooves ensure the bottles lock firmly in place.”
The initiative follows the brewery’s transition from plastic rings to cardboard packaging for six-pack cans in 2018.
“From introducing sustainable packaging, to reducing our water consumption and sourcing more of our raw ingredients locally, we are constantly creating more sustainable operations and looking for more opportunities to do so,” Cartwright added.