Vietnam’s Nutifood and Australia’s ViPlus Dairy have introduced GippsNature Organic A2, the first product from their joint venture, ViPlus Nutritional Australia.
The product is made from Australian Certified Organic (ACO) A2 protein milk sourced from Gippsland and is targeted at the Vietnamese market. The companies plan to expand the brand into a wider range of milk formulas and ready-to-drink nutritional products in the future.
Nutifood has also invested US$230 million (around VND 6000 billion) to expand its farms and factories in Gia Lai province, strengthening production capacity for both domestic and export markets.
“Through this joint venture, Nutifood aims to collaborate with Victoria to promote bilateral economic cooperation, while co-creating sustainable nutritional values, contributing to elevating both Vietnam and Australia on the global map of food and nutrition,” said Bao Minh Tran, vice chairman of Nutifood’s board of directors.
ViPlus Dairy CEO Jon McNaught also noted the venture could create employment opportunities in Gippsland and support research collaborations.
“Alongside sustainable business aspects, Nutifood and ViPlus Dairy are committed to contributing meaningful economic and social value to local communities,” he added.
The launch marks the entry of an Australian-origin nutrition brand into Vietnam. The joint venture, initially capitalised at $3 million (70 per cent Nutifood, 30 per cent ViPlus Dairy), targets $33 million in revenue by next year, with plans to grow to $130 million by 2028 across Southeast Asia and the Middle East.
