Analysis: Here’s how the pandemic has permanently changed the supply chain

Whether a crisis lasts for weeks, months or years, it is clear that the global response to the pandemic has fundamentally changed consumer realities and the retailers they do business with.  Whether it’s political upheaval causing shortages in microchips for cars or electrical devices, volcanoes grounding international travel, or more recently, a global pandemic, consumer behaviour has significantly changed as a result. Now is the time to face that fact and start adapting to the ever-chan