Free Subscription

  • Access daily briefings and unlimited news articles


Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Making American BBQ easy & modern for all Australians with Smoky Addiction

(Source: Supplied)

Overcoming the traditional yet challenging slow-cook methods of American BBQ with the delicious and modern All-Australian Smoky Addiction range.

The ever-evolving and visually noisy landscape of food retailing relentlessly challenges manufacturers and retailers alike to stay nimble, be on-trend, create differentiation and drive revenue growth. Smoky Addiction excitingly ticks all boxes and more in its own unique way. 

Australians have a long-standing love affair with all things American Barbeque, be it a rack of ribs at their local pub, a slow-cooked beef brisket at the community foodmarkets or a pulled pork roll from their favourite cafe, we simply can’t get enough of it.

But traditional slow-cook methods are tricky and time-consuming to get right at home, even for the most passionate fanatic with all the necessary knowledge, ingredients, equipment and patience. Smoky Addiction’s fully cooked range overcomes all of the cooking complexities, lack of knowledge and day-to-day time pressures by providing a simple ‘heat and devour’ solution that anyone can do in any oven or barbeque, anywhere, anytime.

Available nationally, we’ve combined high-quality all-Australian beef and pork with modern American BBQ flavours to create a premium product range that is ready to simply reheat and eat. Consisting of Louisiana Style Pork Ribs, Carolina Style Pulled Pork, Smoky Hickory Pulled Beef, and Texas Style Beef Brisket, Smoky Addiction is fast becoming the most sought-after American BBQ range across the country. 

Smoky Addiction’s new-age hybrid ‘supply and support’ model at the forefront of a mindset change in the market

The team at Smoky Addiction (powered by Food Equity Group) has commenced bespoke product development and supply for several retail groups. Smoky Addiction’s CEO, Graeme McCormack, said: “Our business is set up to continually innovate, launch and support retail brands and products going forward.”

The store manager of IGA Pitt Town, Moneeb Shakil, agrees. “We’ve just launched their new eye-catching Smoky Addiction ranges to great success. The ongoing support they’ve provided with free branded fridges and in-store signage has been fantastic.”

The customer becomes the pit master, in minutes

With Smoky Addiction, you can say goodbye to fiddly ingredients, lack of knowledge and equipment and time-consuming slow-cook methods – the skill’s in the box. If you’re in the mood for an amazing modern American Barbeque feast with family and friends, Smoky Addiction offer fully cooked ‘heat and devour’ meats where all the hard work and prep has been done for you.

Best is, in tasting it, you’ll not only convince yourself of how good you now are at American Barbeque, but your friends and family will be blown away by your new-found culinary skills and on-trend foodie knowledge – as long as you bin the box before they arrive. 

So just relax, enjoy and let the accolades roll in from family and friends alike.

So smart. So simple. So delicious.

Find out more: