Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Dog parks and date nights: How DTC pet-food brand Scratch aims to grow

Melbourne-based subscription dog food brand Scratch Pet Food opened a temporary dog park in Fitzroy’s Edinburgh Gardens recently called Scratch Patch, inviting subscribers (and their best friends) to come and meet the online-only brand. The pop-up welcomed over 2,000 dogs during March, with attractions including an obstacle course, totem tennis, swimming pools, a ‘tuck shop’ serving up Scratch’s kibble, as well as a stick library for dogs to borrow from. According to Scratch co-founder M
Just for$34.95per year