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Dan Murphy’s MD to seek new Endeavour in the UK

(Source: Supplied)

Dan Murphy’s MD Alex Freudmann has resigned from the role to return home to his native UK with his family. 

Steve Donohue, MD & CEO of parent Endeavour Group, announced Freudmann’s decision today but he will remain in the role for six months while a replacement is found and a transition completed. 

Freudmann joined the business at the end of 2019 and played “an integral role” in the business’ success during his tenure, Donohue said. 

“Since joining Dan Murphy’s, Alex has not only helped to successfully navigate the business through an incredibly disruptive two years during the Covid pandemic, he has been instrumental in driving the innovation and modernisation now synonymous with the Dan Murphy’s brand.

“Under Alex’s leadership, the Dan Murphy’s team has regained its position as trend leader in the industry. Alex has supported the creation of new store formats, and together with the EndeavourX team, he has overseen Dan Murphy’s digital platforms to become the ‘front door’ for customers.”

Donohue said that while the company was disappointed at losing someone of Freudmann’s calibre, it understood his desire to return to the UK to be closer to family, particularly given the significant challenges of working abroad over recent years.

Freudmann said it had been a privilege to lead Dan Murphy’s over the past two years.

“I believe I am leaving the Dan Murphy’s business in a position of strength and with an exciting future ahead.”

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