Melbourne-based condom brand Moments Condoms is on a mission to help empower more women to take the initiative to protect their sexual health.
The company says its condoms – packaged and pitched at women, rather than men as most traditional condom brands are – will be ranged in more than 600 Coles stores nationwide.
Research commissioned by Moments found that 31 per cent of Australian women aged 18-45 years admit to feeling uncomfortable buying condoms. The company wants to encourage more conversation around protection.
Nikhil Daftary, MD at Moments Condoms said the partnership with Coles marks the achievement of the maker’s biggest goal yet.
“The significant majority of supermarket shoppers are women, however research reveals that many women aren’t attracted to the traditionally stocked condom range, as it doesn’t appeal to them.”
Founded in 2017, the company has sold more than 14 million condoms in Australia and New Zealand. It has also donated over 5 million condoms to local and international charities focused on women’s and sexual health.
The company currently sells through online marketplaces such as LoveHoney Australia, Buy Natural and Amazon Australia.
The brand’s Ultra Thin range boasts extra lubrication and comes in three sizes: regular, large and extra-large. The Ultra Thin Moments Condom range retails for $7 for a 12-pack.
