Australian gin producer, Four Pillars, is tapping into the growing non-alcohol market, launching Bandwagon Dry and Bloody Bandwagon, alcohol-free versions of its two signature gins.
Modelled on Four Pillars’ Rare Dry Gin, Bandwagon Dry features aromas of orange and lemon myrtle, which are extracted by using steam distillation. To bring some of the components naturally found in alcohol, Four Pillars streamed and vacuumed fresh chilli for warmth and turned to natural fructose found in plants to replicate some of the weight.
Meanwhile, to make Bloody Bandwagon, the manufacturer mixes the Shiraz juice concentrate with the Bandwagon Dry base.
“When we launched in 2013 never in our wildest dreams did we think we would make a non-alcoholic product,” said Cameron Mackenzie, co-founder and distiller of Four Pillars. “But as we’ve grown older and wiser, booze is not always your go-to and you need a quality alternative. Enter Bandwagon.”
The alcohol-free gin range will be sold from the Four Pillars Gin Shops at the Four Pillars Healesville Distillery and Surry Hills Laboratory, and from BoozeBud, Coles Local, Dan Murphy’s, IGA, Liquorland and Sans Drinks from June 22 at RRP$50.
Bandwagon Dry will also be available from First Choice Liquor, Vintage Cellars, and Woolworths.
The introduction of the non-alcohol range follows the launch of the brand’s $7 million sustainable distillery and hospitality expansion last April.