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Kellogg adds low-sugar options to LCM range

(Source: Supplied)

Kellogg Australia is set to roll out two new flavours in its LCM range which contain 25 per cent less sugar than the original products.

The kid’s snack bar is made from puffed rice used in Kellogg’s Rice Bubbles cereal. New flavours include – Choc Strawberry, which combines chocolate and strawberry, and Caramel which comprises a marshmallow base with caramel toppers.

Tash Sunderland, marketing manager at Kellogg’s Australia, said the new 25 per Less Sugar range is sure to delight customers.

“We’re excited to see parents across the country liven up school lunchboxes and afternoon snack time, providing little moments of joy to their kids.”

The bars are free from artificial colours or flavours. They are on Coles shelves now, while Woolworths will stock them from August.

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