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Tribe relaunches under new ownership, CEO appointed

(Source: Bigstock)

Tasmanian charity Elsie Cameron Foundation has become the new owner of craft beer company Tribe Breweries, rescuing it from voluntary administration.

The brewery, which produces for brands such as Stockade Brew, Mornington Peninsula Brewery, and Wilde, has also appointed Heath Baker as its new CEO.

Baker told Shout that the completion of the administration process “marks a fresh start” for the brewery.

“We are extremely proud that despite this challenge, we maintained supply to all of our customers throughout the process and now with the business on renewed footing, this enables us to provide more certainty for our employees, customers and suppliers.”

Baker, who was the former GM of Tribe Breweries, has more than 25 years of experience in the corporate drinks and brewery business and was the former head of international alcohol at Coca-Cola Europacific Partners.

In his new role, he will oversee the day-to-day operations of the business and help scale its brands.

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