Seoul Tonic, the Australian beverage brand, is set to reach a broader retail audience through its partnership with Australian Liquor Marketers (ALM), one of the leading suppliers for independently owned retailers in the country.
ALM serves over 12,000 stores countrywide, including a specialised division catering to bars, pubs, restaurants, and hotels.
The collaboration will see Seoul Tonic’s products integrated into ALM’s extensive distribution network.
Seoul Tonic combines the juice of two whole Korean pears with Slovenia dulcis (oriental raisin) and is based on a seventh-century Korean remedy for hangovers and inflammation that helps with overall well-being.
Launched last year, the Sydney-based company sources its product directly from Gyeongju, South Korea.
“ALM’s support, expertise and reach is a game-changer in helping Seoul Tonic supercharge its mission to get more Australians prioritising their wellbeing when they drink,” said Sophie Hood, founder and CEO, Seoul Tonic.
“We’re very excited to get our all-Korean remedy further across the country and save more Sunday mornings than ever before.”
Seoul Tonic recently partnered with Endeavour Group last month.
