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Seoul Tonic expands retail presence with Endeavour partnership

Seoul Tonic expands retail presence with Endeavour partnership
(Source: Supplied)

Beverage brand Seoul Tonic is expanding its retail presence through a trial partnership with Endeavour Group.

Endeavour will now stock Seoul Tonic products in 50 outlets under its Dan Murphy’s and BWS brands, bringing Seoul Tonic’s total stockists to more than 150 retailers.

The beverage combines the juice of two whole Korean pears with Slovenia dulcis (oriental raisin), and is based on a seventh-century Korean remedy for hangovers and inflammation that helps with overall well-being.

Launched last year, the Sydney-based company sources its product directly from Gyeongju, South Korea.

“Having our bespoke, all-Korean product in BWS and Dan Murphy’s outlets is an incredible opportunity to get more Australians making proactive decisions around their drinking habits,” remarked Sophie Hood, founder and CEO, Seoul Tonic.

“We’re excited to help people keep their health up while letting their hair down.”

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