A global trend is taking place in FMCG retail. The interaction between brands and consumers has evolved, going well beyond the simple exchange of products.
Today, our consumers are demanding much more than a transaction. They expect more information, personalisation and an immersive brand experience that reflects who they are.
Consider the fact that more than 80 per cent of Australian shoppers actively consider sustainability when making decisions about the products they buy.* Now take a moment to think about where that information can be easily accessed, particularly at the physical shelf in a store environment.
A gateway to next generation digital connectivity
To succeed in this new retail landscape, brands must transform the way they engage with their consumers, and be ready to deliver tailored, accurate information from multiple sources, in real-time, wherever they may be.
The good news is the vehicle to achieve nirvana for consumer connection is already available – the QR Code. But not just any QR Code, a GS1 powered QR Code, otherwise known as a 2D Barcode.
So, what’s different? Typically, traditional QR codes are limited to being used for a single purpose, like a promotion. Whereas GS1 powered QR Codes can perform multiple tasks using the same barcode – from a video showcasing the manufacturing process and recycling instructions to tailored brand messaging and offers.
Imagine a barcode that can connect consumers to information about a product’s entire journey in real-time, whilst offering business visibility from manufacture to distribution across the supply chain, and still goes beep at point-of-sale.
By updating your current QR Codes to GS1 powered QR Codes your consumers gain almost limitless access to brand and product details like material composition, production origin and sustainability, nutritional and allergen information and much more, all through scanning a single, on-pack symbol using their phone.
Leveraging insights for business success
By using GS1 powered QR Codes, brands can deliver customised offers and exclusive deals based on consumer preferences, purchase history or location. Help build loyalty with consumer promotions, surveys or by even gamifying the purchase experience, providing shoppers with personalised rewards based on their engagement.
GS1 powered QR codes can also integrate with a brand’s mobile app, allowing for custom notifications, recommendations and interactive features such as two-way instant feedback to help drive demand.
With the enhanced insights captured, brands can leverage the data to create engaging interactions to help drive business performance.
Why GS1 Powered QR Codes?
GS1 powered QR Codes follow GS1 standards, ensuring consistency, interoperability and accuracy in data exchange across the global supply chain. And the good news – updating to GS1 powered QR Codes does not require an extensive overhaul of processes and systems. By simply incorporating a GS1 Digital Link into your existing QR Codes, products become gateways to immersive brand experiences.
Global Usage: Whether it’s inventory management, supply chain tracking, or consumer engagement, GS1 powered QR Codes ensure seamless integration across industries, languages and systems.
Enhanced Consumer Interaction: Engage with consumers like never before! Drive connection, deliver personalisation and create immersive experiences at the scan of a code.
One Barcode, Infinite Possibilities: From product identification to traceability, marketing campaigns to inventory control, GS1 powered QR Codes unlock endless possibilities for your brand.
For more information visit GS1 Australia and begin updating your QR Codes today.
(*Data source: Statista, 2022)
