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Why Coles is doubling down on home brands at both ends of the price spectrum

While the ongoing inquiries into supermarket pricing have been generating plenty of headlines in recent weeks, they barely came up during Coles’ Q3 earnings call on Tuesday. Instead, Coles’ CEO and managing director, Leah Weckert, spent plenty of time explaining how the retailer is providing value to customers as cost-of-living pressures continue to weigh on Australian households. According to Weckert, Coles has placed nearly 1000 products at ‘everyday’ low prices, but it’s
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