Reckitt’s subsidiary Air Wick has launched Botanica Origins, a luxury scented candle brand, to suit the rising demand for luxury and refinement in the ‘mass air care’ market.
Botanica Origins is launching in Australia with three luxury fragrance candles: Madagascan Vanilla, French Clary Sage, and Sri Lankan Cinnamon.
According to the brand, the launch was created in partnership with Design Bridge and Partners, and the fundamental brand strategy revolves around people, places, and plants. The pack design is inspired by a botanist scrapbook and includes a new nature-themed logo with flicks and flourishes.
“At the heart of this project is superior innovation – a product that delivers to those people who are looking for a sense of luxury and warmth from their home fragrance,” said Darren Morgan, global lead of brand experience & strategy at Reckitt.
“We have brought this to life through craft and storytelling, attention to detail and a multi-layered brand world that makes the product stand out as something much better than the every day.”
Reckitt owns numerous consumer hygiene, health, and nutrition brands, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, and Enfamil.
