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PopBox launches new flavour into Woolworths 

Popcorn brand PopBox is offering Aussies more options by adding a new flavour, Caramel Crunch, into Woolworths’ snack aisle. 

Sourced from 100 per cent Aussie-grown corn, the product is an addition to its popcorn portfolio, which comprises the flavours Mega Butter, Sweet and Salty, Butter, Sea Salt, and Lite Butter.

“At PopBox, we’re passionate about bringing Australians innovation in microwave popcorn, and we’re thrilled to expand our flavour offering with the introduction of Caramel Crunch, for those with a sweeter tooth,” said Mark Adamson, founder of PopBox.

The brand says all of its popcorn products are free of palm oil, gluten, dairy, and GMOs, are vegan-friendly, and are packaged in recyclable materials. 

PopBox Caramel Crunch is now in all Woolworths stores for RRP$4.

* Further reading: Mars Wrigley Australia invents world-first Maltesers Popcorn

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