New Zealand infant milk brand LittleOak is growing its footprint in Australia through a partnership with Australian Pharmaceutical Industries (API).
The company intends to provide much broader access to Australian families via API’s national network. Except in the Northern Territory, pharmacists throughout Australia will be able to obtain LittleOak within one day.
“So many parents rely solely on LittleOak to nourish their children, and we have a responsibility to ensure they can access our range precisely when they need it,” said Elke Pascoe, founder and CEO of The LittleOak Company.
“In Australia, we’ve consistently prioritised access and convenience, and this partnership marks a significant step forward in our commitment to our Australian mums and dads.”
API customers can order LittleOak’s From Fresh range of infant formulas and toddler milk through the MyAPI portal. LittleOak’s From Fresh line of baby formula and toddler milk is available from the brand’s Australian website as well as select retailers.
Since its inception in 1910, Wesfarmers Health’s subsidiary API has been one of Australia’s largest wholesale distributors of pharmaceutical products. API serves over 6,000 pharmacies across Australia, with outlets in every state.
LittleOak offers palm oil-free newborn formula and toddler milk with the goal of providing the greatest nutrients for babies. In Singapore, the company has also launched products at over 50 Cold Storage, CS Fresh, and Giant stores.
